breath

The task was complex and fascinating - create something modern and cool, while at the same time keeping the Korean heritage element. I also had to take into account the key nuances of the place - its architecture, surrounding landscape, and interior design solutions. So, I immersed myself in Korean culture and its vibe. Much research and many conversation later, we found the core graphic identity of «Breath» - Jogakbo* as main principle for the brand system. Jogakbo becomes the patchwork for typography, logo cloud pattern and colour palette. Font in use: Whyte Hangul & Whyte by @abcdinamo Photos make by: Ju Hyeon Lee