this is not a chair
This poster was created for Garagegage’s solo exhibition at the MUT Museum in Seoul. The brief was to convey the unique qualities of the new product, Chair 11 — its sense of weightlessness and lightness, expressed both through the design itself and the promotional photography. The composition allows the poster to be rotated and displayed from any angle, reinforcing the idea of balance, freedom, and suspension. This interactive approach encourages viewers to engage with the design and experience the chair from multiple perspectives, echoing its airy and gravity-defying character.
2026
exhibition