maytoni. moment
To celebrate Maytoni brand’s 10th anniversary, I developed a year-long advertising campaign called “Moments”. The ideas was to take the opportunity to “re-read” the most interesting “Moments” in the brand journey, a sort of imaginary book. The habit of folding the corner of a page when we wish to highlight an interesting passage in a printed book, folded corners became a metaphor for the new collection’s identity. I used strong typographies and photographs as layers to show the diversity of ideas behind product design. In doing so, I carefully considered every customer-related touchpoint with the brand: print communications, website, digital and physical signage, advertising. Our stand at the exhibition “Interlight” was the final part of the campaign.
2021
identity